Nike’s new retail app is so good it will make you want to shop in-store again
As many of us are aware, shopping in-store has dramatically dropped over the years due to the convenience of online shopping!
At Pivotal, we know that your products need to be the reason your shopper comes in store and to showcase these, there needs to be a twist, bringing something different to the table or having your display be aesthetically pleasing.
We are all about wanting the retail industry to stay alive! Nike drops a fantastic app called Nike Fit and we think this is going to be a major hit to the industry! Watch this space!
‘Did you know that 3/5 people are likely wearing the wrong size shoe? That’s partly because the system the industry uses to determine shoe size is antiquated. It’s not just the equipment — essentially a foot ruler with a measurement scale based on a barley corn kernel–but the concept of sizing itself. Length and width don’t provide nearly enough data to get a shoe to fit comfortably. Sizing as we know it is a gross simplification of a complex problem.
Enter Nike Fit… A new scanning solution that uses a proprietary combination of computer vision, data science, machine learning, artificial intelligence and recommendation algorithms. It does this by measuring the full shape of both feet, offering the ability to know your truly perfect fit for each Nike shoe style. While shopping within the Nike app, there’s a moment we all face when we get close to purchasing a pair of new shoes where we ask ourselves: “What size am I?” This is where Nike Fit comes in. When you go to select your size, there will be a new option that asks whether you’d like to try Nike Fit.’