We were commissioned by Estee Lauder to Design, develop, manufacture and install their Promotional Display for their ins-tore launch into a numerous amount of Boots stores with the time frame of 2 weeks. We met the client’s guidelines and hit all objectives successfully as the promotional stand needed to be durable, yet to be cost effective. We used a variety of materials such as laminated card and foamex for the POS graphics – this was to keep the advertisement sturdy and clear, yet cost effective. We used mirrored acrylic for the counter top and gondola display as this high gloss effect adds a contemporary finisih and boosts the high-end look Estee Lauder were after, seeing as they are more of a high-end brand. The gold front display unit screams luxury and we wanted Este Lauder to stand out from the rest, and we believe we did just that.
Client: Estee Lauder
Category: Free Standing Unit, Promotional