Gemini Quartz FSDU

This free standing display unit for Gemii Quartz comprimises of a metal structure with screen printed logos. The unit also incorporates undershelf LED lighting, which brings a great sense of a contemporary-feel. 

This unit achieved all the objectives supplied from the clients brief. It was designed, developed and installed on time and effectively to the client’s budget. The unit has raised awareness of a brand new product and led to an increase in growth of the product against forecast.

This unit was sited in mainly kitchen showrooms, builders and plumbers merchants. It’s target market is to both trade and the general public that will include DIYers, builders, plumbers and architectural specifiers. We wanted the presentation of the whole thing to be durable and free standing. We used a variety of materials such as metal, printing and glass into the illumination to mak the unit more appealing to the shoppers. The unit also had to be strong and durable due to the weight of the products displays within the unit – To occupy the minimum amount of footprint with the specific range of product samples. This was manufactured accordingly and processed with a range of metals. We wanted our design to stand out, with that being said we used LED lights to illuminate products, which could show off the maximum potential and key elements of the products effectively, enhancing the luster of the stone.

It was designed to make both transportation and manual handling easier as the units were to be placed instore by merchandisers working as a one man team, therefore reducing installation costs.

OUR OBJECTIVES
Awareness: We were approached by the client with the task of improving brand and product awareness to shoppers. The client wanted the brand to stand out on its own in an already crowded market. The client wanted the entire range of product displaying on the unit which we ensured was the case and also we ensured that the all samples were clearly displayed in a tiered fashion at just the right angle of lean in a waterfall effect, so all were clearly visible and uniform.
Practicality & Durability: The unit had to fit into the minimum amount of footprint and be extremely durable. We therefore ensured that the most compact design was created to cater for the 30 samples to be displayed and we developed a metal structure to ensure durability. Being made from stone the product samples are extremely heavy therefore a large amount of time was spent developing the unit to ensure that the unit is stable in the retail environment.

The look: We incorporated LED undershelf lighting in such a way, as to illuminate the maximum amount of product on display. This was successfully achieved by careful positioning of the LED lighting for maximum effect.

Client: Gemini Quartz

Category: Free Standing Unit