Gucci Floorstand

We designed, developed and manufactured Gucci’s floorstand for their in-store fragrance stand, launching the Flora product. A spring, summer scent worthy of a high-end quality presence.

Our aim was to design a highly functional and easy merchandisable unit. The use of both white and black acrylic was important to both us and the client, for many reasons including; easy to clean, luxury finish, durable and retail appropriate. The gloss finish to the unit gives it a contemporary finish. 

We created cut out, bespoke fragrance leverages which were created using a high-shine gold metallic, this adds more glamour and overall theatre. 

In total, there was over 600 units which were designed, developed and manufactured by us at Pivotal and was delivered directly to Italy within 5 weeks. We met all our outlined objectives supplied by the client. We completed and finalised and items delivered within the tight frame, as well as making the units cost efficient – so much so, it was under the client’s allocated budget. 

 

 

 

 

 

 

 

Client: Gucci

Category: Free Standing Unit, Promotional