How do we get the ‘Tail’ back in ReTail wagging again?!

This type of question is what the team at Pivotal ask or are asked on a regular basis. Let’s assume here for the purposes of this post that you are a retailer, with a brand and a bunch of products that are needed or wanted by the consumer. Customer engagement is the single most important way brands will differentiate themselves …

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Our thoughts, Pivotal HQ

How to create a better shopping experience – both instore & online

We’re all guilty of making impulse purchases and treating ourselves to a bit of retail therapy, sometimes more often than anticipated! However, as consumers we want a great shopping experience, whether that is online or instore.  With retail being a competitive marketplace – we believe the below statements will play a fundamental part in a successful and satisfying shopping experience.  …

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Inspo, Our thoughts, Retail Design

2019 Pantone colour of the year

Each year, Pantone announces its highly anticipated Colour of the Year. The selection is intended to serve as a strategic direction for design and colour-conscious industries as well as a conversation piece around our culture, where it is going and what we collectively need…and it certainly gets everyone talking about colour!  Colour is no longer just something we see and …

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Inspo, News, Uncategorized