How to create a better shopping experience – both instore & online

We’re all guilty of making impulse purchases and treating ourselves to a bit of retail therapy, sometimes more often than anticipated! However, as consumers we want a great shopping experience, whether that is online or instore.  With retail being a competitive marketplace – we believe the below statements will play a fundamental part in a successful and satisfying shopping experience.  …

View Post

Inspo, Our thoughts, Retail Design

Internet shopping from mobiles set to double.

Internet Shopping sales via mobile phones will more than double by 2013 as UK consumers get used to paying for goods on their handsets, according to Ovum and Verdict Research. Verdict’s consumer research shows that while 28% of the UK adult population had internet access on their mobile in 2009, just 2.1% used this access to shop online. However, with …

View Post

Uncategorized

Disloyal customers and supermarket chains

Supermarket loyalty cards don’t inspire customer loyalty, according to research from shopping website Quidco.com, which found that the average UK consumer shopped at five different supermarket chains in the last three months*. Although six in ten people said loyalty programmes were important when choosing where to shop, and two-thirds said they carried both a Nectar card and Tesco Clubcard, only …

View Post

Uncategorized

Shopping behaviour has ‘fundamentally changed’ due to recession

A long-running monthly survey of thousands of consumers throughout the recession finds that changes in UK shopping behaviour during the downturn may be irreversible, according to Datamonitors. Annabel Gorringe, senior financial analyst at Datamonitor, said: “It is easier to understand why people have changed their behaviour when you consider that although the economy is in recovery, nearly half (48%) of …

View Post

Uncategorized