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Successful Easter Egg hunt – Oxford Street


Selfridges in Oxford Street London had a very impressive in store marketing campaign this Easter based around and Easter Egg hunt. Shoppers were asked to hunt for a Giant Red Cath Kidston egg where they could then find special treats. The promotion seemed to be a great success and was very popular with consumers of all ages.

In store there was lots of theatre created by the use of creative POP (Point Of Purchase), with specially manufactured vacuum formed chocolate eggs hanging from the ceiling down the main aisle and printed large eggs in other areas. This really highlighted the area and promotion well and in our opinion, was an impressive looking display.

The range of Easter eggs on sale was spectacular from low cost Cadbury Eggs to high quality more premium ones. All this was offered with various sampling opportunities for consumers to try the different chocolates.

If you would like to see more information about Selfridges Easter POP & POS campaigns or what other Retail Marketing was in-store over Easter then please contact the team at Pivotal Retail Marketing on 0116 3200 025 or e-mail us today!


Retail Design, Uncategorized