2019 Pantone colour of the year
Each year, Pantone announces its highly anticipated Colour of the Year.
The selection is intended to serve as a strategic direction for design and colour-conscious industries as well as a conversation piece around our culture, where it is going and what we collectively need…and it certainly gets everyone talking about colour!
Colour is no longer just something we see and appreciate – it enhances and influences the way we experience life. Colour, as a strategic element of design and experience, can be the reason why something – whether it be a product, a piece of art, a setting, or a brand – resonates or not. From fashion to home goods to cosmetics and more, many manufacturers have extensive processes that ensure their teams are prepared to quickly incorporate the newly announced colour(s) into their product lines.
So, what is the 2019 Colour of the Year?
The other month, Pantone announced its choice for this year’s colour of the year:
Living Coral, a bright cheerful pink with orangey hue, whose Pantone code is 16-1546.
This Pantone describes the colour as “vibrant, yet mellow” evoking warmth and nourishment “to provide comfort and buoyancy in our continually shifting environment”.
Due to the strong influence from social media on consumers, and a vast increase in digital technology, trends come and go and our daily environment is constantly changing. Living Coral is meant to remind us to step away from this environment by bringing in a familiar colour from nature to encourage more relaxed and upbeat experiences. In the world of retail design, we expect to see pops of colour in window displays, packaging, and furnishings within retail stores. Living coral will also pair nicely with other colours found in nature, such as vibrant greens and bright blues.
How this pantone is used in Retail
Complementary to Pantone’s colour of the year, PPG recently identified its colour of the year to be Night Watch. This black-infused green is meant to soften brighter colours with its neutral tone. Night Watch can also be used to make a bold statement as a featured colour in design. This colour is also meant to relax consumers and bring them into a more peaceful oasis away from the chaos of over stimulation by digital products and social media.
Sherwin-Williams announced Cavern Clay, an Earthy terracotta tone, as its colour of the year, Benjamin Moore chose Metropolitan, a soft grey, while Behr Paint decided on Blueprint, a vibrant teal. All of these colours can be easily paired with living coral to create uniquely bold statements in interior design.
As we enter into 2019, shoppers can expect to see these colours appear in stores across the world, from products that line the shelves, to window displays, to retail-store design itself.
The use of the bright living coral, paired with more neutral tones found in nature will surely bring the beauty of nature indoors creating an upbeat yet relaxing atmosphere allowing all of us to become more connected with the world around us.
PANTONE 16-1546 Living Coral!
WHY SHOULD MANUFACTURERS CARE ABOUT THE COLOUR OF THE YEAR
As you can imagine, the prep work that precedes the declaration of a prominent colour like Living Coral can seem like an overwhelming and rushed process. This is a warranted feeling, as the speed to produce a colour rising in significance like Living Coral can often be the difference between winning or losing business.
The importance of speed-to-market is something that manufacturers recognize but struggle to improve. If this is true for your business, follow the four steps below, so that you can bring Living Coral into your production before your competitor.
- Invest in (or maintain) colour technology:
Whether you’re brand new to colour management and measurement, or have been in the industry for years, it’s imperative to stay up-to-date with the latest instrumentation and software. With time, colour tools and solutions evolve and their ability to capture and communicate colour improves… giving those with current instruments a competitive advantage.
- Manage your colour early:
When you don’t measure incoming raw materials and provide clear guidance to suppliers, your colour has the potential to be off from the very start. Avoid incorrect colour down the production line by measuring early, and often.
- Communicate colour digitally:
Remove the subjectivity from colour evaluation by introducing digital colour standards into your workflow. By associating a quantitative value to a colour, both internal and external customers have an uncomplicated way to reference, discuss, and align on a colour.
- Deliver consistent measurements:
It is hard to deliver consistent colour across departments, geographies, or even different production runs in one location without utilizing tools to keep your measurement devices in spec. One way to do this is with a software solution called NetProfiler, which reduces variances among devices allowing users to verify and optimize the performance of their devices. It is an easy-to-use solution that is a critical element of an effect end-to-end workflow.
Make sure you check out our other blogs!
Sources: insideretail.asia | www.xrite.com
- Posted by Emma Thorpe