We were commissioned by ASDA to get involved in designing and developing their sampling trolley to be displayed on the shop floor. This sampling trolley was to be the showcase of new and upcoming products – which gives the customers the opportunity to try and taste the new product, provided by the ASDA representative. 

The brief was successfully met and the rollout consisted of the sampling trolley to be in over 300 in-store roll out across the UK.

Pivotal’s ‘Sampling Trolley’ was designed to support ASDA’s focus on driving fresh food in-store to deliver a more engaging shopper experience. Customers would see the prepping demonstration and taste the full range of fresh products available. The unit has to be designed to be easily manoeuvred around the store – therefore enhancing lightweight products, which were also cost effective for the client, as well as including wheels and unit area for the preparation of the sampling of foods.

We had to allow for concealed electrical appliances at the rear of the trolley so that the members of staff could dispense heated food with ease.


Client: ASDA