Pivotal were commissioned by Avene to create an efficient shopping destination for their skincare range. We were briefed to design, develop, manufacture and install a bespoke unit display, maintaining a consistent brand image throughout. The idea behind this execution was to heighten their in-store presence, as well as maintaining the key overall look and feel of the brand in the retail setting. Our aim was to develop a unit which would entice customers to their products and increase the footfall on the shop floor.
Designing a specific shelf edge system, which incorporates LED illumination both above, below and inside the shelf edge adds a contemporary and sophisticated effect, adding an overall glamorous feel to product display. With this look in mind, it was vital for us to make sure Avene stood out for all the right reasons, and we believe that the illumination made all the difference!
The LED lighting best presented all the products shown within the unit itself, making it clear and easy for the shoppers to read product descriptions on the items.
We incorporated Graphic panels as part of their POS, which can be placed along the shelf front. The idea for this is we wanted the POS to be flexible for the client as and when new launches come and go, we knew it was a vital idea to develop – this way the merchandisers in-store can adapt the graphics easily with very little hassle.