We executed a captivating exhibition stand for Beiersdorf which featured at this years Pharmacy Show, located at the NEC Birmingham. Beiersdorf wanted us to design, manufacture and install their stand to showcase their Eucerin skincare products.
Eucerin is a trademarked brand owned by Beiersdorf, a client we have worked with for many years now at Pivotal. In addition to body and face care products, Eucerin offers sun protectant and cleansing products.
With the skincare and cosmetics industry forever growing, it was vital for us to create a prominent exhibition stand. The contemporary finish, illuminated light boxes, LED light panelling embedded in the counter tops highlights Eucerin’s stand like no other.
The stand was developed using Beiersdorf’s guidelines effectively. With the use of their primary colour – white, we wanted this to be the pivotal pantone to compliment across all their branding, marketing and packaging.
The Pharmacy Show is classed as the only event that pulls out all the stops to help all pharmacy businesses. The show reaches out to Pharmacy experts and key opinion leaders, new and existing suppliers and policy makers to keep up with all the latest developments, grow businesses, improve patient outcomes and get all the practical training and advice individuals need for the industry.
List of Marketing Objectives
How it was met: The high-quality LED lighting and illuminated light boxes creates a captivating, contemporary and a bright positive space amongst a busy exhibition hall.
How it was met: The products stocked by Eucerin on the stand were presented in glass cabinets that sat against the back wall – a tactical placement, so that customers could walk onto the stand to learn more about the products and take a closer look. The products were also situated in countertop display boxes, making it easy for customers to visualise their skincare range.
How it was met: The Eucerin campaigns which showcase their latest products were installed in the large back wall light boxes as their graphic presentations. These were the pivotal graphics that were incorporated in the design, which drives attention to their latest skincare launches.