Camelot Retail FSDU

We were commissioned by Camelot to work with them on their FSDU display for Retail.

Here at Pivotal, we designed, developed, manufactured and installed this Camelot in-store free standing unit. These were produced for convenience retail stores across the UK.

This tender won to manufacture all graphics for the National Lottery PlayStation re-fresh. In total, there was 40,000 graphics kits produced and collated, as well as it being all printed onto a variety of plastic materials.

The use of materials; plastic and graphics – made this project for the client cost effective and environmentally friendly. This whole free standing display can easily be recycled, and this was important to us at Pivotal as we love to create eco-friendly products as much as we can. 

This unit can be easy to assemble, with little effort. The use of graphics are flexible as this can be changed by any of the in-store merchandisers as and when needed. Therefore, needing little upkeep.


Have any questions or have a brief in mind we can work on for you? Contact our team –



Client: Camelot

Category: Lottery