Estee Lauder – Modern Muse Promotional Display

We worked with Estee Lauder for their promotional display that was showcased in Boots.

This promotional event for Modern Muse showcased across numerous Boots store across the UK for 2 weeks, helping promote the new launch of fragrance. 

We met with the client’s guidelines and carried out the brief successfully. We hit all objectives successfully as the promotional stand needed to be durable and strong, yet to be cost effective.

Our Design and Projects team worked together on planning out a variety of materials which would be the best solution. We used laminated card and Foamex for the POS graphics – this was to keep the advertisement sturdy and clear. We then used mirrored acrylic for the counter top and gondola display, as this high gloss effect adds a contemporary and luxury finish which boosts the high-end look Estee Lauder were after. 

Estee Lauder is more of a high-end brand, therefore it was our aim for us to maintain their look and feel in store.

The gold desk showcase at the front of the display adds an additional luxury feel to the promotional showcase, making Estee Lauder’s showcase stand out from the rest – and we believe we did just that.

We look forward to working with Estee Lauder on future projects!


Client: Estee Lauder

Category: Fragrance