Estee Lauder – Modern Muse Promotional Display

We worked with Estee Lauder for their promotional display which was exclusively showcased in Boots UK. Our brief commissioned by the client was in relation to a promotional event for Modern Muse Eau De Parfum. This was displayed across numerous Boots stores throughout the UK for a total of 2 weeks, helping promote the new launch of their launch fragrance. 

We met with the client’s guidelines and carried out the brief successfully – hitting all objectives successfully. The main factor of the brief was it needed to be strong and durable to last on the shop floor, all whilst being cost effective. 

Our Design and Projects team worked together on planning out a variety of materials which would be the best solution. We used laminated card and Foamex for the POS graphics – this was to keep the advertisement sturdy and clear. We then used mirrored acrylic for the counter top and gondola display, as this high gloss effect adds a contemporary and luxury finish which boosts the high-end look Estee Lauder were after. 

Estee Lauder is more of a high-end brand, therefore it was our aim for us to maintain their look and feel in store.

The gold desk showcase at the front of the display adds an additional luxury feel to the promotional showcase, making Estee Lauder’s showcase stand out from the rest – and we believe we did just that.

We look forward to working with Estee Lauder on future projects!


Client: Estee Lauder

Category: Fragrance