Beiersdorf commissioned us at Pivotal to create a suit of point of sale (POS) display material to promote the launch of their new AtoControl product. We Designed, developed, manufactured & installed bespoke display units into independent pharmacies.
Using our knowledge of the market research, product insight and development skills into the skincare industry, we produced a mixture of POS that we knew would work well in independent pharmacies both on the shop floor and in window displays.
Our aim was to boost Eucerin’s presence in a retail setting, as well as driving more shoppers to their products.
All stores surveyed and units manufactured to suit effectively to client’s deadlines an budget. All units installed by our installation teams and executed sufficiently to design plans.
We made these POS materials functional, flexible and cost effective – the use of card for both the POS product and graphic panels on the unit keeps costs down for the client, however, we wanted the stand to be durable and retail friendly. The main stand for the unit was made using acrylic – as this can be easily maintained and cleaned.
The graphics can be recycled – making our resources environmentally friendly.
Our main objective was to drive more sales for Eucerin, and as a matter of fact, this campaign helped boost sales massively beyond expectations – this was the feedback we got directly from the client, which is amazing news!