Over the years we have worked with Beiersdorf, working on a variety of full-turn key services inclusive of Design, Development, Manufacturing, Delivery and Installation. But we also pride ourselves on offering a world class design and creative development process to our clients.
Beiersdorf’s brands such as Eucerin, Nivea and La Prairie – we are pleased to have worked with all of them.
This time, we did these visual concepts for Eucerin and Vichy on their Healthy Skin in store launch. The bespoke shopping destination screams luxury and high quality. The shopper experience that we wanted to anticipate was to be catered and personal to the shopper. The different zones for their skincare and skin line categories are clearly listed, and with the contemporary finish, it creates a sense of richness for the products and the brand.
To add personalisation, we included a consultation area. This zone was for the Eucerin/Vichy’s Sales Rep to present the customer with their skin care line and talk through the shopper’s options, dependent on their desired product in mind – catering their purchase to them individually. This gives the Sales Rep opportunity to talk through the properties of what the Eucerin and Vichy’s products hold, as well as the chance to promote any other products.
The illumination throughout the counter tops, bays, point of sale and the shelving within the gantries really highlights the product effectively and adds a sense of opulence.
The white finish unitary, table tops, chairs and flooring invites a sense of wealth and cleanliness. Skincare lines predominantly do well when both packaging and their in-store POS are appealing. We feel that this design concept is well uniformed and goes hand in hand with the branding and overall shopping experience.
We continue to work with Beiersdorf on their in-store point of sale opportunities.
For any creative design, manufacturing and installation enquiries, contact our team:
Category: Creative, Permanent Retail, Skincare