At Pivotal, we installed this 2018 Eucerin stand for as part of the Pharmacy Exhibition, which was showcased at the NEC Birmingham last year. We were commissioned by Beiersdorf to execute an appealing stand which was to include their POS and branding to their guidelines. We installed all POS, including the graphic lightboxes, which highlights their products in a contemporary style as well as highlighting the stand – this makes it more eye-catching for passers-by and potential customers.
The light fixtures underneath, within the units create that sophistication both the client and consumers appreciate. The high white gloss units and fixtures shout out Eucerin – as white is their most used colour for their product packaging. The overall stand was a great turn out and we loved creating this stand for Eucerin. We continue to work with them closely to develop all of their retail display solutions.
When it was not quite finished.. Take a sneaky peak into when we were building the stand..