At Pivotal, we were commissioned by Beiersdorf to design, develop and install all of their Eucerin Retail POS for their Pharmacy store, inclusive of in store displays and window displays.
This particular project was carried out for Pharmacy in Dublin, to attract customers on their recent Sun Care collection.
The aim was to help launch and promote their Sun Care line, whilst in-keeping with their branding guidelines and brief. It was to embody Eucerin’s current skincare line, whilst outlining the sun cream collection of their new and improved products.
The whole POS screams summer. What better way to promote summer related products than to incorporate an ‘on the beach’ sort of vibe, including three dimensional cut outs of sea shells perched on the sand and the products being elevated to the fore-front of the box itself.
Although it was vital for our POS to be cost effective for the client, we didn’t compromise on quality and stand out appeal. Our window shop display was captivating and engaging.
Both Pharmacy and Eucerin were really pleased with the outcome and the whole display was a pleasure for us to create. We look forward to working with Beiersdorf on future projects!