The brief was to supply an on shelf POS unit for the G3 to fulfil a dual purpose in-store display. The aim was to initially act as a promotional unit, with the view to using it as a long term display. The point of sale was to be able to increase sales and footfall.
At Pivotal, we were able to carry out our full turn-key service. We designed, developed and manufactured this display using a variety of materials, including card and graphic POS. We wanted to keep this cost effective for the client, as well as making this display as sustainable as possible.
The products were displayed using our experience in category management. The aim was to enhance cross purchasing opportunities which would then lead to increasing product sales, as well as heightening their in-store presence.
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