This free standing display unit for Gemini Quartz compromises of a metal structure with screen printed logos. The unit also incorporates undershelf LED lighting, which brings a great sense of a contemporary-feel.
This unit achieved all the objectives supplied from the clients brief. It was designed, developed and installed on time and effectively to the client’s budget. The unit has raised awareness of a brand new product and led to an increase in growth of the product against forecast.
This unit was sited in mainly kitchen showrooms, builders and plumbers merchants. It’s target market is to both trade and the general public that will include DIYers, builders, plumbers and architectural specifiers. We wanted the presentation of the whole thing to be durable and free standing. We used a variety of materials such as metal, printing and glass into the illumination to make the unit more appealing to the shoppers. The unit also had to be strong and durable due to the weight of the products displays within the unit – To occupy the minimum amount of footprint with the specific range of product samples. This was manufactured accordingly and processed with a range of metals. We wanted our design to stand out, with that being said we used LED lights to illuminate products, which could show off the maximum potential and key elements of the products effectively, enhancing the lustre of the stone.
It was designed to make both transportation and manual handling easier as the units were to be placed instore by merchandisers working as a one man team, therefore reducing installation costs.
Client: Gemini Quartz