As part of our series on Health and Beauty retailing, we continue to delve into brands that boast innovation and experiences for consumers, as well as how they invite us to the shop floor and creating a memorable visit. Exploring the physical retail landscape, investigating what brands and retailers are doing and how they are maximising consumer experience helps complement …
View PostJuly 14, 2021
As the beauty industry resurfaces after the devastating COVID months, we take a look at some of the more adventurous and bold shop floor experiences that have been designed to regain customer trust and intimacy. The global beauty industry (comprising of fragrance, personal care, skin care and cosmetics) has been stunned by the COVID-19 outbreak. According to Mckinsey’s report, the …
View PostMay 17, 2021
This type of question is what the team at Pivotal ask or are asked on a regular basis. Let’s assume here for the purposes of this post that you are a retailer, with a brand and a bunch of products that are needed or wanted by the consumer. Customer engagement is the single most important way brands will differentiate themselves …
View PostAugust 2, 2019
We’re all guilty of making impulse purchases and treating ourselves to a bit of retail therapy, sometimes more often than anticipated! However, as consumers we want a great shopping experience, whether that is online or instore. With retail being a competitive marketplace – we believe the below statements will play a fundamental part in a successful and satisfying shopping experience. …
View PostJune 17, 2019
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