This type of question is what the team at Pivotal ask or are asked on a regular basis. Let’s assume here for the purposes of this post that you are a retailer, with a brand and a bunch of products that are needed or wanted by the consumer. Customer engagement is the single most important way brands will differentiate themselves …
We’re all guilty of making impulse purchases and treating ourselves to a bit of retail therapy, sometimes more often than anticipated! However, as consumers we want a great shopping experience, whether that is online or instore. With retail being a competitive marketplace – we believe the below statements will play a fundamental part in a successful and satisfying shopping experience. …
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