Primark’s biggest store becomes an experience

As part of our series on Health and Beauty retailing, we continue to delve into brands that boast innovation and experiences for consumers, as well as how they invite us to the shop floor and creating a memorable visit. Exploring the physical retail landscape, investigating what brands and retailers are doing and how they are maximising consumer experience helps complement …

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Insights

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H Beauty MK & the fightback for customer intimacy on the shop floor

As the beauty industry resurfaces after the devastating COVID months, we take a look at some of the more adventurous and bold shop floor experiences that have been designed to regain customer trust and intimacy. The global beauty industry (comprising of fragrance, personal care, skin care and cosmetics) has been stunned by the COVID-19 outbreak. According to Mckinsey’s report, the …

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Insights

Retail re-opens: Local Insights & research report

“Thirsty drinkers rush to beer gardens despite -5C chill, queues form outside Primark at 6am, shaggy-haired Brits get long overdue cuts and gyms reopen as Covid rules are eased at LAST – but Boris Johnson warns ‘behave responsibly”. Mail Online Were you one to be excited about the re-opening of non-essential Retail, or did you become so used the way …

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Insights, News, Our thoughts

We are hiring! Creative Development Designer

Creative / Development Designer: Who are we? We are Pivotal Retail Marketing, established since 2010. A multi-award winning business in association with POPAI. We strive for success with our clients and our ultimate aim is to help our clients reach their goals for both their POS needs, sale targets and brand awareness. We work closely with our clients by offering …

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Employment news, Insights, News, Pivotal HQ

Pivotal become SafeContractor approved & SafePQQ Verified!

The Pivotal team have been awarded with both SafeContractor approval and also becoming SafePQQ verified. We have worked hard to get our Health and Safety up to a GOLD standard. A ‘Pivotal’ point for the team and it also allows us and our clients to do ‘Business with Confidence’ that much more!  Our world class design, effective project management, quality …

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Insights, News, Pivotal HQ

What the future of beauty & wellness looks like post-Coronavirus

This year has taught many to expect the unexpected… We know this year has took a massive hit on us all, inclusive of Bricks and Mortar. But, what does this mean for Beauty and Wellness? Skin care has had a successful year, despite the pandemic. Given how tactile beauty is, from swatching products at makeup counters to skin on skin touch during …

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Insights, News

Bringing innovation – BY Experimental Store

Retail innovation like no other. Introducing the luxurious BY Experimental concept store. BY is an experimental space where retail meets art gallery. With retail constantly shifting and evolving, its key to stand out. Designers and architects are always coming up with new and innovative ways to invite the shopper in and entice purchases. The new way to do this is …

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Uncategorized

How to beat the pants off your competition in the search engines!

We attended the seminar by Karl Craig-West at the King Centre in Oakham on ‘How to beat the pants off your competition in the search engines’ and an insight into what the SEO gurus don’t want you to know! Overall, it was a very insightful seminar focusing on the three W’s. What are the three W’s you may ask! Well …

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Uncategorized

See us at Euroshop 2017

With our sights set on POS innovation, Pivotal’s team will be visiting Euroshop 2017 to see what’s new out there. This event that is held every 2 years attracts over 110,000 visitors showcasing some of the most innovative in-store communication, so we were definitely up for attending! Why not come and say hello to Brad and Clayton and join us …

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News

Links of London continue to impress with their Window Displays

Links are the official team GB partners for jewellery and have therefore launched their new range to co-inside with the Olympics in London this year. The new displays have an impressive 3D effect for the Union Jack flag with the jewellery hanging from the edges. The range includes a number of items from rings through to bracelets and chains and …

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Retail Design, Uncategorized