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Brands respectfully invite positivity & fresh perspectives in store

As part of our Health and Beauty series, we continue to delve into retail that boasts innovation and experiences for consumers, as well as how they invite us to the shop floor and creating a memorable encounter. Exploring the physical retail landscape, investigating what brands and retailers are doing and how they are maximising consumer experience helps complement our Experience …

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Primark’s biggest store becomes an experience

As part of our series on Health and Beauty retailing, we continue to delve into brands that boast innovation and experiences for consumers, as well as how they invite us to the shop floor and creating a memorable visit. Exploring the physical retail landscape, investigating what brands and retailers are doing and how they are maximising consumer experience helps complement …

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Insights

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H Beauty MK & the fightback for customer intimacy on the shop floor

As the beauty industry resurfaces after the devastating COVID months, we take a look at some of the more adventurous and bold shop floor experiences that have been designed to regain customer trust and intimacy. The global beauty industry (comprising of fragrance, personal care, skin care and cosmetics) has been stunned by the COVID-19 outbreak. According to Mckinsey’s report, the …

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