A plan of action of how to best use Shopper Marketing (Shopper Insights) to deliver a better Return on Investment (ROI) for your marketing budget. As Shopper Marketing has only really come out of the foreground in the last few years, its supporters argue that it is a more strategic marketing discipline that has a key role to play in …
View PostJune 25, 2012
We have now launched our Christmas 2011 and Spring 2012 Snap Shot guides for everyone to see and buy. The team at Pivotal Retail Marketing always like to keep their clients up to date with what is going on in the Retail environment that’s why they spend the time trawling around the stores all over the country for a couple …
View PostJune 19, 2012
Yesterday we visited Asda’s store at Pudsey and was surprised to see how much effort Asda had made to support Pudsey Bear. We are unsure on the amount of effort that has been rolled out across all stores or whether or not it’s just the association with its location – ‘Pudsey’. However, that they have gone to these efforts. We …
View PostNovember 18, 2011
We’ve been talking at Hitwise for a very long time about the benefits of social media and how Facebook in particular is becoming critical to the success of multi-channel marketing. We are constantly asked: “What’s the ROI with advertising on Facebook?” Until now – that has always been a difficult question to qualify precisely. Leveraging our unique data sets we …
View PostJuly 7, 2011
46% of smartphone-wielding consumers like to research products on their phones and then purchase in a store, a new report finds. What’s more, 83% of these consumers who used their phones to access product information and compare prices while in a store found the experience to be valuable or extremely valuable, says “Understanding the Power of the ‘Smart Consumer,’” a …
View PostMay 9, 2011
People in the UK are changing the way they shop, just so they don’t have to stand in a queue, according to new research from Visa UK. With 24/7 and always-on lifestyles becoming more common, research from Visa’s Understanding Everyday campaign revealed that over half of adults in the UK are more impatient now than they have ever been before. …
View PostDecember 17, 2010
Internet Shopping sales via mobile phones will more than double by 2013 as UK consumers get used to paying for goods on their handsets, according to Ovum and Verdict Research. Verdict’s consumer research shows that while 28% of the UK adult population had internet access on their mobile in 2009, just 2.1% used this access to shop online. However, with …
View PostNovember 19, 2010
Supermarket loyalty cards don’t inspire customer loyalty, according to research from shopping website Quidco.com, which found that the average UK consumer shopped at five different supermarket chains in the last three months*. Although six in ten people said loyalty programmes were important when choosing where to shop, and two-thirds said they carried both a Nectar card and Tesco Clubcard, only …
View PostNovember 19, 2010
A long-running monthly survey of thousands of consumers throughout the recession finds that changes in UK shopping behaviour during the downturn may be irreversible, according to Datamonitors. Annabel Gorringe, senior financial analyst at Datamonitor, said: “It is easier to understand why people have changed their behaviour when you consider that although the economy is in recovery, nearly half (48%) of …
View PostNovember 19, 2010
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