How Holograms will evolve in Retail 2020.

  Whilst most people are engrossed on AR using smartphones or headsets, the real hologram revolution is emerging more than ever. What is a Hologram? In basic terms, a hologram is a three-dimensional virtual object that isn’t ‘there’ to touch or feel. But it looks as if it could be. A hologram is either floating in the air or standing …

View Post

Insights, News, Our thoughts, Retail highlights

Can brick-and-mortar stores survive in the age of online shopping?

Instore Retail shops may seem destined for the history books but not yet! Many retail experts, including ourselves believe that with some reinvention – high street stores have a healthy future. At Pivotal, we believe in keeping the in-store Retail alive, our shopping destination began here and should continue here. Online shopping keeps getting easier, faster and better, which is …

View Post

Our thoughts, Retail Design

How do we get the ‘Tail’ back in ReTail wagging again?!

This type of question is what the team at Pivotal ask or are asked on a regular basis. Let’s assume here for the purposes of this post that you are a retailer, with a brand and a bunch of products that are needed or wanted by the consumer. Customer engagement is the single most important way brands will differentiate themselves …

View Post

Our thoughts, Pivotal HQ

Nike Town: On the road

Nike Town London is in an imposing building on the northeast corner of Oxford Circus in central London. This opened as the UK’s flagship Nike store in 1999 on the corner of Oxford Street and Regent Street. Nike continually offers new design classics and some of the Nike shoes have been listed as ‘best-selling’ for many years. Our marketing team …

View Post

Inspo, Our thoughts, Retail Design

Pat McGrath: The Mothership

The Mothership of Pat McGrath labs. Finally hitting the fashion capital of the UK, situated at the spectacular store Selfridges, Oxford Street – London. Bringing a unique shift to window shop displays and concession space – have a read through our thoughts and check out her remarkable retail design below.     For those who are unaware of Pat McGrath, …

View Post

Inspo, Instore, Our thoughts, Retail Design

How to create a better shopping experience – both instore & online

We’re all guilty of making impulse purchases and treating ourselves to a bit of retail therapy, sometimes more often than anticipated! However, as consumers we want a great shopping experience, whether that is online or instore.  With retail being a competitive marketplace – we believe the below statements will play a fundamental part in a successful and satisfying shopping experience.  …

View Post

Inspo, Our thoughts, Retail Design